![]() With four games remaining in the Vitality Blast group stages, the Eagles are well-placed in third position in the South Group but will need a strong finish to be assured of a spot in the Quarter-Finals. Thursday 23 June, 6:15pm | Friday 24 June, 7pm Posted on Wednesday 22 June 2022 Middlesex v Essex Eagles | Essex Eagles v Surrey Vitality Blast He added that taking the magazine free suited the multi-platform business model, which included free iPad, iPhone and Android apps, as well as a website.Match Previews: Middlesex v Essex Eagles | Essex Eagles v Surrey The new-look title is likely to be more 60/40 editorial to advertising pages. He said that a Time Out average issue had 124 pages – although the relaunched magazine will be slimmer – with a 70/30 split of editorial pages to advertising. "In the past, as the circulation has declined, advertisers have kept it on their schedule but they do want reach." ![]() "We have a large base of advertising already in the magazine," he said. Greg Miall, the former Sport magazine executive who is project director on the Time Out relaunch, said the loss of the cover-price revenues was not as severe as it might seem. Time Out has had to convince media-buying agencies to buy into an increase in advertising rates to try to make up for the loss of cover-price revenue. Stylist is distributed on a Wednesday, Shortlist on a Thursday and Sport on Friday. Time Out's publication day will remain Tuesday. Time Out will not be making free the other two that it owns directly, including the one for Paris. There are versions of Time Out in 37 cities, although all but three are licensed to third parties. More than half of the 300,000 free copies will be handed out by a team of 200 distributors spread across central London's underground and mainline rail stations.Ī significant number will also be available at cultural venues, such as Tate Modern, and in coffee shops, although talks could secure distribution deals. Time Out will continue to charge subscribers a small fee to cover postage. As a magazine it was the next thing to look at really, and now feels like the right time."Īt its peak in the mid-1990s Time Out sold more than 110,000 copies, double the most recent official circulation figures for the six months to the end of December.Ī high proportion of the magazine's circulation is made up of subscriptions – about 32,000 – with only about 10,000-12,000 copies sold on newsstands for the full cover price, with the remainder given away for free as bulks. "It is still a profitable magazine, this has not been driven by decline, it is driven by opportunity. ![]() "This is not driven by private equity, it is something that has been looked at over a good amount of years on and off," said Arthur. The deal was reported at the time to have valued the title at £20m, including £10m debt. He also denied that the decision has been forced on the magazine by Oakley Capital, the private equity firm run by Peter Dubens that bought 50% of the business from Elliott in 2010. Tim Arthur, editor-in-chief of Time Out UK, said becoming free in London was not prompted by ailing sales and that the title was profitable. The London Evening Standard also made a successful switch from paid-for to free distribution nearly three years ago. The men's title Shortlist and women's counterpart Stylist, both distributed free in London and other big UK cities, have been two of the most successful consumer magazine launches of recent years. Some publishers are responding with free titles of their own. The move highlights the changing nature of the publishing business, with most paid-for newspapers and magazines seeing circulation fall as readers look online for free news, reviews and listings information. The title, which began life in 1968 with a print run of 5,000, will boost circulation to 300,000 in the hopes of increasing the amount charged for advertising space to counter the loss of cover-price revenues.
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